Logo Design for a female owned & operated fishing company out of Point Arena, Ca.

This logo was created to reflect the lifestyle of a fisherwoman in Northern California, particularly in Point Arena, where Dungeness crab is a staple in the local market. The design incorporates symbols of sustainable fishing—such as a pole-and-line caught fish—alongside abstract shapes and wave patterns to evoke the playful, salty, and untamed spirit of the business. The result is a syncretic visual that captures the essence of life on the Northern California coast.

Other color themes were tested as well to echo the the colors of marine life while keeping in accordance with a complimentary color palette as opposed to the warmer more desert color scheme pictured above.