good food club /

this project was a logo redesign for a catering company on the coast of northern California. The goal was to create a brand refresh that was more considered and rooted in the brands values and personality.

The bespoke hand drawn font is reminiscent of the ingredients that make up their deliciously plated menu. The modern typography gives a sense of the playfulness that goes into the menu design and joy of preparation.

I also created some icons that could be used across marketing collateral whether it be catering contracts, social posts or branded paper cups. I wanted everything to have that handmade element that speaks to the artistry of the chefs involved.